Pi Global redesigns Ballygowan water
Pi Global has created new branding and structural designs for Irish water brand Ballygowan.
The agency was briefed to create a single master brand design which would "strengthen the brand equities" and help Ballygowan stand out on shelves.
Its structural team pi 3 created designs for each of Ballygowan's still, sparkling and sports bottles.
The label has been elevated to make it more visible in beverage tracks and chillers and new waisting makes the bottles easier to hold and drink from.
Creative director Marie-Therese Cassidy said: "The redesign establishes an impactful and memorable visual equity for the brand which celebrates the new positioning in a relevant and confident way."