25 April 2012 - 11:12am | posted by | 0 comments

Econsultancy news editor joins TMW as head of community

Vikki ChowneyVikki Chowney

Creative agency TMW has appointed journalist, blogger and PR consultant Vikki Chowney to the newly-created role of head of community.

Chowney joins TMW from Econsultancy, where, as news editor, she launched the site’s news operation, managing a team in the UK and working with another in the US.

Prior to this, Chowney was the editor of Reputation Online, where she contributed a regular column to NMA. In the past, she has written for a number of publications including Marketing Week, Contagious and Communicate.

She has also worked as content editor for the JaguarFuture.com project and has acted as an independent consultant to brands including Talk Talk and O2.

A key part of her role at TMW will be to ensure that the insights gained from community management feed into a client’s wider social media and management strategy.

Chris Buckley, director of social engagement at TMW, said: “As social media continues to mature, brands are increasingly looking at ways of generating measurable value from their online communities.

"Vikki’s specialist knowledge and experience make her the ideal person to drive forward this area of the business. She is a real find and we are delighted she has chosen to join our team."

Don't miss out... Get your Digital news by email

See all specialist newsletters

24 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...