Burton’s Biscuit Company set to launch ‘music battle’ ad for Choccie Dodgers
Burton’s Biscuit Company is set to launch a new TV ad for Choccie Dodgers on Saturday, during Britain’s Got Talent. A series of ads will pit the Jammie, Toffee and Choccie Dodger Monkeys against each other in an ‘epic music battle break’, with an introductory 10 second ad to be followed later by a 40 second performance ad, with viewers directed to the Dodgers website to view each Monkey’s full music video and vote for their favourite performance to crown the winner. Andy Corcoran, head of ideation at UM London, Burton’s communication’s agency, said: “We wanted to use the TV platform in a truly innovative way, so we worked closely with ITV to develop a campaign that would build on the themes of competition, music and performance found within Britain’s Got Talent.” The monkey creative, designed by VCCP, will be supported by spot activity across ITV’s channels and a series of short videos online to drive awareness of ‘Dodger Number 1’, and direct consumers to vote. Simon King, head of children’s marketing team at Burton’s Biscuit Company, said: “This year’s TV campaign will build on the success and popularity of last year’s commercial, with the monkeys once again set to capture consumers’ imagination and create great standout for Dodgers.” Simon Daglish, ITV's group commercıal sales dırector, added: "We are delighted to have had the opportunıty to work in partnership wıth Burton's Biscuit Company and UM London to produce a great example of collaboration which will deliver an exciting and innovative campaign."