24 April 2012 - 11:37am | posted by | 0 comments

Tony Robinson’s Weird World of Wonders promoted through Aardman game

Tony Robinson’s Weird World of Wonders promoted through Aardman gameTony Robinson’s Weird World of Wonders promoted through Aardman game

Tony Robinson’s Weird World of Wonders books, due to launch this month, is set to be promoted via an online game created by Aardman Digital.

Created as part of a global marketing drive for the books, created by Pan Macmillan, the game will be seeded on numerous websites, and features Pee Wee, one of the children featured in the books along with his scruffy dog Nits, as the pair search for the other characters, who are lost throughout history.

James Luscombe, digital project manager at Pan Macmillan, said: “We are delighted to start our partnership with Aardman Digital creating the game for Tony Robinson’s Weird World of Wonders. Aardman have brought their enormous talent for storytelling and attention to detail to create a unique and incredibly fun game.”

Karen Heldoorn, head of client services at Aardman Digital, added: “There is no doubt that this series of books will be very popular and we are delighted to have the opportunity to create a game, working closely with Pan Macmillan and Tony Robinson, to promote the launch. Having Tony’s input and voiceover gives the game a unique and entertaining feel. The key to a great online experience is to make it fun and this game certainly is!”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...