24 April 2012 - 11:37am | posted by | 0 comments

Tony Robinson’s Weird World of Wonders promoted through Aardman game

Tony Robinson’s Weird World of Wonders promoted through Aardman gameTony Robinson’s Weird World of Wonders promoted through Aardman game

Tony Robinson’s Weird World of Wonders books, due to launch this month, is set to be promoted via an online game created by Aardman Digital.

Created as part of a global marketing drive for the books, created by Pan Macmillan, the game will be seeded on numerous websites, and features Pee Wee, one of the children featured in the books along with his scruffy dog Nits, as the pair search for the other characters, who are lost throughout history.

James Luscombe, digital project manager at Pan Macmillan, said: “We are delighted to start our partnership with Aardman Digital creating the game for Tony Robinson’s Weird World of Wonders. Aardman have brought their enormous talent for storytelling and attention to detail to create a unique and incredibly fun game.”

Karen Heldoorn, head of client services at Aardman Digital, added: “There is no doubt that this series of books will be very popular and we are delighted to have the opportunity to create a game, working closely with Pan Macmillan and Tony Robinson, to promote the launch. Having Tony’s input and voiceover gives the game a unique and entertaining feel. The key to a great online experience is to make it fun and this game certainly is!”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...