Douwe Egberts unveils limited edition pack for the Diamond Jubilee
Coffee brand Douwe Egberts has unveiled a limited edition pack to mark the Queen’s Diamond Jubilee. The pack features a celebratory glass design and the official Diamond Jubilee emblem, and will be available in store from 1 May. Corrine Hopwood, marketing director of Douwe Egberts UK, said: “To mark this truly historic event, we wanted to produce a commemorative gift that consumers could keep. "Our famed glass jars are already collector’s items amongst our loyal fans, so we’re confident our unique limited edition jar will drive further sales to the category, ahead of the Diamond Jubilee, and make a stunning collector’s piece for both coffee and royal fans alike.” As well as the new packaging, the 250 year old brand’s integrated marketing campaign includes a sampling programme, giving away up to 120,000 dry samples in the Big Lunch starter kits and a Facebook App that allows users to register their own Big Lunch profile, where they can invite friends and neighbours to join them via Facebook.