Cravendale replaces milk cartons with bendy bottles in design shake-up
Cravendale is replacing its old-fashioned milk cartons with this new quirky bottle design.
The new-look one litre bottles will replace cartons in supermarket shelves from 2 May.
Sophie Macaulay, brand manager for Cravendale, said: “Our consumer research tells us that customers tend to associate cartons with medical or niche so we wanted to create a more modern, fun format for 1litre.
“The aim of the new bottles is to widen the appeal of 1litre to a larger customer base, attracting new people into the Cravendale brand for the first time."