Ad of the Day: McDonald's - Mascotathon
The imagery is as lovely as the word 'mascotathon' is ugly. Shirley Temple's precocious voice provides the perfect musical backing to a charming sequence which shows children "joining the movement". It's all to promote an effort by McDonald's to make sure all the mascots make it to the Games on time.
Agency: Leo Burnett
Creative Team: Cathy Hutton / Trevor Webb / Adam Tucker / Justin Tindall TV Producer: Sophie Horner Film Prod Co: Rattling Stick
Director: Pete Riski
Producer: Kelly Spacey
Post-Prod House: MPC
Editing House: Cut+Run
Editor: Eve Ashwell