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Spitfire unveils limited edition packaging with JDO Brand Design & Innovation

Spitfire, the ale brand from Shepherd Neame, has unveiled limited edition packaging by JDO Brand Design & Innovation to celebrate the upcoming events in Britain this summer. Featuring the line ‘keep calm and celebrate’ around the neck label, the new design also features a union jack. Mark Miller, Shepherd Neame’s marketing manager said: “With this fantastic new design, JDO have enabled us to celebrate a truly great British Ale alongside a year of great British Events.” The campaign will be supported through social media and advertising and point of sale. Paul Drake, JDO’s creative director, said: “With all the excitement this summer and the wave of patriotism sweeping the country, what could be more appropriate than celebrating Spitfire, an authentic British brand.”

Featured by The Drum