19 April 2012 - 4:57pm | posted by | 0 comments

Whisky brand anCnoc reveals design collaboration with illustrator Peter Arkle

Acclaimed illustrator Peter Arkle has created a limited edition range of designs for Scotch whisky brand anCnoc.

Arkle, who was born in Scotland and is now based in New York, has designed bottles and packaging for an exclusive single malt range that will be available in the UK, USA, Sweden and other selected European markets in 2012.

As you can see from the film above, which was unveiled at The Lighthouse in Glasgow last night, Arkle immersed himself in the whisky making process at anCnoc's distillery in the Highlands.

His black ink packaging design depicts each of the single malt's ingredients - malted barley, spring water, heat, yeast, time - and also 'magic'.

Arkle said: "My dream job was to design a whisky bottle, something I mentioned less than a fortnight before anCnoc contacted me, and sitting in the dusky warehouses at Knockdhu I knew I was on to something special.

"When I returned to New York my ideas took on a life of their own – and I’m both proud and pleased to see the results."

Only 1000 cases of the first Peter Arkle Limited Edition will be released globally. Royal Mile Whiskies have the exclusive selling rights for this release in the UK, with an allocation of 200 cases.

A second limited edition release will come out later in the year and a bespoke design will also be released for the Swedish market.

Gillian Gibson, anCnoc brand manager, said: “anCnoc has always drawn inspiration from the visual arts and we are hugely excited to reveal this ambitious project – which brings our passion to our packaging.

"Peter's Scottish roots, vivid and quirky style and genuine love for whisky made him the ideal choice as a collaborative partner."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

Hobbycraft had been investing in PPC for a while, but spend...

PG tips

The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

Virgin Holidays is the largest transatlantic tour operator...