19 April 2012 - 12:30pm | posted by | 0 comments

With the stationery market contracting 50% in five years, what’s the future for the humble letterhead?

The Drum catches up with Jonathan Mitchell, the new MD of Arjowiggins’ Creative Papers, to talk letterheads and paper quality.

Stationery was once the mainstay of the design industry. That well-crafted business card, compliment slip or letterhead seemed to represent the heart of any self-respecting corporate identity.

And it wasn’t that long ago that it would have been impossible to imagine that this could ever change. But a glance round the judging tables at any creative awards such as the Scottish Design Awards or the D&AD confirms that indeed it has.

The quality still might be there, but the quantity certainly is not. The emphasis has moved elsewhere, leaving the traditional letterhead almost a historic curiosity.

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