19 April 2012 - 12:34pm | posted by | 1 comment

H&H Classic Car Auctions rolls out new brand identity with Delineo

H&H Classic Car Auctions rolls out new brand identity with DelineoH&H Classic Car Auctions rolls out new brand identity with Delineo
H&H Classic Car Auctions rolls out new brand identity with Delineo
H&H Classic Car Auctions rolls out new brand identity with Delineo

H&H Classic Car Auctions has unveiled a new brand identity, created by Delineo, with the aim of projecting a more contemporary look and feel.

The new look showcases H&H’s auction items, with the creative studio defining a colour palette to differentiate the Specialist and General auctions, and a ‘two stripe’ element as a brand identifier.

Leigh Sheridan, creative director of Delineo, said: “We are delighted to be working with H&H and really pleased with the outcome of the work we've produced so far. They have been on board with our creative direction from the beginning, and working with such classic and cool products has had the whole agency buzzing.”

The integrated campaign created by Delineo includes a web refresh, press advertising, auction catalogues and signage, invites and a full suite of internal and external marketing collateral.

Comments

23 Apr 2012 - 11:31
peter15381's picture

Hello 1985! What a missed opportunity in what could have been a spectacular piece of work, let down by poor execution, lame typography and unimaginative design. And what are those stupid 'no parking here' white lines all about?

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