19 April 2012 - 9:15am | posted by | 0 comments

Global Marketing survey suggests recovery in media spend underway

Global Marketing survey suggests recovery in media spend underwayGlobal Marketing survey suggests recovery in media spend underway

The latest Global Marketing Index (GMI) to be published by Warc indicates that marketing spend will increase across all regions this month, with the America’s being the most optimistic market.

Projected figures show that marketing spend increased across all three regions surveyed; Europe, Asia Pacific and the America’s.

With 50 calibrated as the delineator between an expanding and contracting market Europe scraped through with a marginal score of 50.4 for the month, indicating slight growth and a turnaround from months of precipitous declines.

Globally this improvement saw trading conditions, staffing conditions and marketing creep further into positive territory with a reading 58.1 (up from 57.4 in March) and just shy of the 60 level which Warc describes as “rapid growth”.

It wasn’t all rosy news for the marketing industry however, with staffing levels dipping lower in April to 58.5 from 59.8 – although Warc were at pains to caution that this did not necessarily mark the start of a long term trend and may be attributable to seasonal factors.

Commenting on the results Suzy Young, Data Editor at Warc, said: “The second quarter of the year has started positively, with European budgets marking a reading of above 50 for the first time. That said, it remains to be seen whether or not this optimism will continue over the months to come, given the current economic conditions."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...