BSkyB has appointed Orange Advertising Network to sell online advertising outside of the UK and Ireland, covering 25 European countries, including France, Germany, Spain, Italy and the Netherlands.
BSkyB's in-house sales arm, Sky Media, will continue to be responsible for selling in the UK & Ireland.
Tim Hussain, head of digital platforms at Sky Media, said: "Our entertainment, sports and news properties attract a dedicated audience across Europe who are highly engaged with our content and also respond well to advertising. Working with Orange Advertising Network will ensure that our brand is presented to the right buyers, maximising European revenues from our online properties outside our home markets of the UK & Ireland."
Luc Tran Thang, vice president of Orange Advertising Network, added: "We're delighted that BSkyB has chosen Orange Advertising Network as its European partner. Sky is renowned for its exclusive coverage and content so its portfolio represents a premium opportunity for advertisers. The addition of Sky's international portfolio along with our extended network of sellers across Europe offers buyers a reach of 150 million unique users across a mix of strong sites."