18 April 2012 - 2:34pm | posted by | 0 comments

VO5 breaks the mould with Euro RSCG London with iAd for latest Pliktisijiteur Village Pageant burst

VO5 breaks the mould with Euro RSCG London with iAd for latest Pliktisijiteur Village Pageant burstVO5 breaks the mould with Euro RSCG London with iAd for latest
VO5 breaks the mould with Euro RSCG London with iAd for latest Pliktisijiteur Village Pageant burst

VO5 has worked with its ad agency Euro RSCG London to create the first ever iAd to use Twitter and its camera function, ahead of the launch of a new ad on 1 May.

The iAd, which launched yesterday and is served to the target audience of 14-24 year olds mid-app, builds on previous Pliktisijiteur Village Pageant activity, by inviting people to “village your hair” by manipulating a photo with various styles.

Caroline Saunders, business director at Euro RSCG London, said: "The iAd which has a ‘first ever’ function is further evidence of our technical and social media capability working powerfully to deliver great work for V05.”

Different villagers, such as the butter-churner or needle worker, will comment on different styles, with anything deemed as ‘too extreme’ getting the user banished from the village for not conforming. Users can also tweet pictures of their hairstyles to their followers.

Vicky Metcalfe, marketing director for V05, added: “We’re very pleased with the iAd which builds on the great ‘Pageant’ work for V05 Extreme Style and is set to generate further traction amongst our 14-24 year old target that love to discover and share new content.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...