The Drum Awards for Marketing - Extended Deadline

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By John Glenday, Reporter

April 18, 2012 | 1 min read

Soft drinks brand Dr Pepper has ventured into the social media realm for its latest viral push, an interactive experience which allows Facebook users to take a lead role in their very own Dr Pepper commercial.

Directed by Jason Zada, the interactive site, dubbed '

http://www.drpepper.co.uk/TheBestDayOfHighSchool">The Best day of High School' integrates users Facebook information to create a tailored experience that is unique to the individual.

This sees the user adopt a first person perspective for a stint through a day at an all American High School populated with images and data from your profile as you seek to win the affections of the Prom Queen.