Soft drinks brand Dr Pepper has ventured into the social media realm for its latest viral push, an interactive experience which allows Facebook users to take a lead role in their very own Dr Pepper commercial.
Directed by Jason Zada, the interactive site, dubbed 'The Best day of High School' integrates users Facebook information to create a tailored experience that is unique to the individual.
This sees the user adopt a first person perspective for a stint through a day at an all American High School populated with images and data from your profile as you seek to win the affections of the Prom Queen.
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But this isn't actually hosted in Facebook?
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You have to allow facebook access in order to use it. Like the Take the Lollipop thing. It uses your FB data, friends, photos, etc to personalise your experience.
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More vanity publishing methinks!
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