18 April 2012 - 9:08am | posted by | 3 comments

Dr Pepper unleashes interactive Facebook advert

Soft drinks brand Dr Pepper has ventured into the social media realm for its latest viral push, an interactive experience which allows Facebook users to take a lead role in their very own Dr Pepper commercial.

Directed by Jason Zada, the interactive site, dubbed 'The Best day of High School' integrates users Facebook information to create a tailored experience that is unique to the individual.

This sees the user adopt a first person perspective for a stint through a day at an all American High School populated with images and data from your profile as you seek to win the affections of the Prom Queen.

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Comments

18 Apr 2012 - 09:20
Jack_Ashman

But this isn't actually hosted in Facebook?

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18 Apr 2012 - 10:11
tiffa40737's picture

You have to allow facebook access in order to use it. Like the Take the Lollipop thing. It uses your FB data, friends, photos, etc to personalise your experience.

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18 Apr 2012 - 12:20
psh1953's picture

More vanity publishing methinks!

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