Casabu launches digital engagement campaign with Magnetise

Casabu, a new daily private sale website for mums, babies and kids, has today unveiled a digital engagement campaign with the Magnetise Group to drive customer acquisition and lead generation around its launch.

Interactive banners will appear on newspaper websites and parenting blogs, offering £5 off a first purchase and promotion that the site provides up to 70% off retail prices.

Rachel Oxburgh, CEO of Casabu, said: “We’ve chosen Magnetise as our partner for lead generation due to their cutting edge, highly measureable pay-per-performance technology capabilities.

“Their campaigns will allow us to build out our membership base quickly and efficiently.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff