| posted by

Casabu launches digital engagement campaign with Magnetise

Casabu, a new daily private sale website for mums, babies and kids, has today unveiled a digital engagement campaign with the Magnetise Group to drive customer acquisition and lead generation around its launch. Interactive banners will appear on newspaper websites and parenting blogs, offering £5 off a first purchase and promotion that the site provides up to 70% off retail prices. Rachel Oxburgh, CEO of Casabu, said: “We’ve chosen Magnetise as our partner for lead generation due to their cutting edge, highly measureable pay-per-performance technology capabilities. “Their campaigns will allow us to build out our membership base quickly and efficiently.”

Featured by The Drum