17 April 2012 - 4:26pm | posted by | 4 comments

T.G.I. Friday's serves up new website

T.G.I. takes its Friday feeling onlineT.G.I. takes its Friday feeling online

Restaurant chain T.G.I. Friday's has launched a new website created by Evolving.

Visitors to the site will be presented with information from their nearest restaurant, such as the top five most popular menu items and team members' favourite dishes.

Friday's staff will also be uploading their own content to the Fridoids blog so that guests get to know the team working at their chosen restaurant on any given day.

The new site also boasts a series of quirky widgets including the 'Juicy Burger Splatdown' mini-game which has been created to promote the chain's new range of burgers.

Friday’s in-store TV screens have also experienced a big change. They now include an online video-inspired playlist featuring iconic American-themed video clips, as well as showcasing recent Friday’s feats such its successful 2011 Guinness World Record and Bartender Championship.

Alison Dilley, T.G.I. Friday’s UK Head of Marketing commented: “T.G.I. Friday’s new digital look isn’t an evolution – it’s a full-scale revolution, aligning all our digital assets and giving users a real taste of the Friday’s restaurant experience.

"This is only the first stage in creating the Friday’s feeling in the digital space. There is much more to come.”

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Comments

18 Apr 2012 - 09:50
charl80021's picture

Great looking site, and like the UG content!

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18 Apr 2012 - 11:20
psh1953's picture

These websites are all well and good providing that there is also some money spent above the line to promote them otherwise these become the equivalent of mere vanity publishing. Digital offers some geat marketing oportunities but can also see huge amounts of cash disappearing into hyperspace

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18 Apr 2012 - 14:11
micha82981's picture

Good information in this article. nice tips...... http://www.wilkinssolutions.com

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18 Apr 2012 - 14:01
Basil__Fawlty's picture

Thank fuck for that.

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