Mobile audience targeting platform madvertise has announced the acquisition of Turkish mobile advertising market leader Mobilike.
Carsten Frien, CEO and co-founder of madvertise, said: “madvertise has ambitious goals for 2012 with further growth planned. Turkey is one of the fastest growing economies in the world. With high mobile penetration and a predominantly young and affluent audience, our presence in Turkey is the logical step towards market leadership in Europe.
“For both parties this is a value creating deal and we are delighted to drive forward the mobile advertising market in Turkey together with Mobilike and its founders Şekip Can Gökalp and Volkan Biçer. They have done a fantastic job in developing mobile advertising and positioning Mobilike as the market leader in Turkey.”
This comes as madvertise aims to take a leading position in the European mobile advertising market.
Şekip Can Gökalp and Volkan Biçer, founders of Mobilike, added: “With the growth we’ve experienced since 2009, the market share we now have and the added impetus of madvertise, the leading European mobile audience targeting platform, this move will have a significant and positive impact on the Turkish market. Turkey is a mobile hotbed and this will offer us the opportunity to solidify our position as a leader in the mobile advertising industry. This is truly the start of something big.”