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Heinz to celebrate Jubilee with vintage labels

Heinz is set to celebrate the Queen’s Diamond Jubilee by re-introducing packaging designs from the year of the Queen’s coronation.

The designs from 1952 will be rolled out on tins of beans and spaghetti, with brand realisation consultancy Gilchrist working on the designs to add a ‘celebrating the Queen’s Diamond Jubilee’ panel at the bottom.

The new designs will launch next month.

Heinz is not the only brand to celebrate the Jubilee with new packaging – Soreen and Schweppes have already unveiled new packaging and Kellogg’s is set to do the same.

Staff Writer

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