CBS Interactive has announced a partnership with TwitchTV and Major League Gaming, as it expands into live gaming.
Across the new CBSi Games group, more than 3 billion minutes of video are served each month to 18-34 year old men.
Jim Lanzone, president of CBS Interactive, said: “The eSports scene is one of the hottest trends in video, and is rapidly attracting the core 18-34 male demographic in greater numbers than any other medium or category.
“With these partnerships, CBSi now represents the biggest audience in live gaming and has the ability to offer our advertising partners a unique mix of trusted, premium content along with the huge engagement and audience that the eSports scene is commanding right now.”
Emmett Shear, CEO of TwitchTV, added: "The people that visit TwitchTV make up the most engaged audience online today. Each tournament we broadcast draws millions of fans that congregate online through our platform to root for their teams and connect with their peers through social media.
“The combination of TwitchTV’s engagement and the reach of GameSpot's premium editorial content is a perfect match. With the benefit of the sales and marketing efforts of CBS Interactive, we expect this partnership to be a great success."