16 April 2012 - 10:04am | posted by | 0 comments

Virgin Media changes David Tennant ad following BBC ‘cashing in’ complaint

Virgin Media has changed its David Tennant ad in which the actor is seen searching his name in the TiVo service with the Doctor Who logo coming up, following complaints from broadcaster BBC that the company was ‘cashing in’ on Doctor Who.

The advert, which features Richard Branson inventing a time machine, has now been changed so that the Doctor Who logo does not appear on screen when looking at Tennant’s back catalogue, as it did in the first edit of the ad (above).

A Virgin Media spokesperson said: "We have been working with BBC Worldwide to address their concerns about our latest TV ad, featuring Richard Branson and David Tennant.

"Although we don't believe the ad implies an endorsement from the BBC, they are a longstanding partner of ours and we've agreed to amend the ad as a gesture of goodwill."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...