16 April 2012 - 4:19pm | posted by | 0 comments

Save the Children appoints STEAK to handle display and PPC activity

Save the Children appoints STEAK to handle display and PPC activitySave the Children appoints STEAK to handle display and PPC activity

Save the Children has appointed STEAK for display and PPC activity for fund raising, branding and emergency response; with the aim of increasing digital donations and providing insight on consumers’ online donation journeys.

Oliver Bishop, STEAK CEO, said: “We are thrilled to be working alongside a truly inspirational charity, such as Save the Children. We will be working to ensure that the maximum funding is raised at all times, especially during times of crisis. Therefore we will have to react incredibly quickly and effectively, whilst remaining adaptable.”

The agency will take over the account this month, beginning with the on-going acquisition campaign, including promotion of Save the Children’s ‘Build it for Babies’ fundraising appeal which aims to raise £1million to build 7 life-saving health clinics in Bangladesh.

Liz McCrae, supporter acquisition manager at the charity, added: “Save the Children are very excited about working with STEAK. Our main goal is to improve the ROI from our digital marketing campaigns to raise more funds for Save the Children to help the world’s most vulnerable children, both overseas and in the UK. STEAK has demonstrated a clear and focused understanding of what we are looking to achieve and we are really eager to see the things to come from the relationship.”

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