Nick White, managing director of e-commerce website Kelkoo, has joined price comparison website broadbandchoices.co.uk as non-executive director.
The appointment has been made as broadbandchoices aims to follow an expansion strategy, which will include three new European sites.
White was previously director of uSwitch for six years.
Michael Phillips, managing director, commented: “Nick’s appointment is a key development for our business as we prepare to push into Europe. His relevant experience and important contacts in the European market meant he was a natural addition to our board. His time at uSwitch and Kelkoo gives him a unique insight into the price comparison industry and I am looking forward to the contribution he will make to our growth strategy.”
White added: “Broadbandchoices.co.uk is at an exciting point in its evolution and I am thrilled to be on board – the business has enjoyed excellent results in recent years and my role is now to help in developing a roadmap for achieving the next phase of expansion for the company.”