16 April 2012 - 7:57am | posted by | 18 comments

Gumtree set for new £1m+ TV ad campaign to promote core business offer

Gumtree set for new £1m+ TV ad campaign to promote core business offerGumtree set for new £1m+ TV ad campaign to promote core business offer

Online advertising platform Gumtree.com, is set to roll out a nationwide campaign, with a focus on promoting its three core business areas; jobs, motors and goods-for-sale.

The ‘Quick Conversations’ campaign, said to be worth over £1m, has been developed by creative agency [Beta] and is also the first full campaign to be produced by Giddy Productions, with media planning and buying from the7stars.

Rolling out from tonight (16 April), the campaign will include three adverts that will promote the end-to-end transactions that are at the heart of the site’s offer and aim to highlight the personal nature in which its buyers and sellers operate.

Hamish Stone, head of marketing at Gumtree said: “Our previous ad campaigns really paid dividends for us, driving those looking to buy or sell their goods on Gumtree in record numbers. The new ads are all about bringing people together. They clearly communicate how quick and easy it can be to make money through Gumtree by selling your unwanted car or telly. We’re also delighted to promote our Jobs service through this campaign, showcasing how Gumtree provides millions of jobseekers with great opportunities every month. Recent Gumtree research has shown the average UK household has over £3,500-worth* of unused items, so we’re not expecting the growth of Gumtree to slow any time soon.”

Nick Maddison, the7stars, added: “Since 2010 we’ve helped Gumtree grow by focussing media activity in regions that delivered the largest potential – this targeted and agile strategy has ensured the most efficient growth trajectory. This new engaging creative work being shown across April, May and June will help drive Gumtree to new heights”.

Garry Lace, founding partner for [Beta] also explained: “These new ads for Gumtree incorporate a directness and clarity, in addition to a sense of warmth, which reflects the user experience on Gumtree.com. With an added sense of humour, we’re confident the ads will stick in the viewers’ minds and create a talking point and inspire the millions of people who will see them in the coming weeks.”

Comments

16 Apr 2012 - 13:07
gwocs72704's picture

wankers.

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16 Apr 2012 - 15:18
Mink641550's picture

Will they advertise how unethical,disgusting they are by allowing all kind of animals sales add from backyard puppy mills to fish snakes,spider some of them sold through the regular mail..those add needs to be banned and this site need to be seriously regulated....

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16 Apr 2012 - 15:30
Bobby Dolittle

Gumtree are responsible for allowing alot of animal abuse to happen via their site. GET GUMTREE ANIMAL FREE. Will they be showing all the banned breeds, endangered species, sick/pregnant animals etc who have been trafficked through the site?

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16 Apr 2012 - 16:05
probe20639's picture

Unwanted cars and tellies are not the only thing you can 'stick on' Gumtree. Puppy mills and backyard breeders frequently use the site to sell puppies and kittens, and many use it for giving pets away for free, which puts any pet given away right into the hands of dog fighters and those wishing to use animals for alteria motives such as target practice, or just sadistic behavour. They claim not to allow breeders to advertise on the site, but the pets section is absolutly full of young animals, many pedigree, which are a direct result of breeding. All ads that state 'vet checked' 'both parents can be seen' etc, are all the results of breeders, which Gumtree claim not to allow. There is NO moderation of pet adverts, you can advertise your missing ant without any questions at all. Will they be including a message in these adverts about responsable pet ownership, and stating how important spaying and neutering are? like heck they will. Until they remove their pet section, people like myself and the group 'GET GUMTREE ANIMAL FREE' will never be far behind them.

Gumtree allow the trade of ENDANGERED SPECIES through the pet section, which is ILLEGAL. Will they be saying in their new adverts that advertising and moving a pig is illegal without the correct DEFRA permission and papers? This applies to all cloven hoof animals, many of which can be found in the Gumtree pet sectio, e.g micro pigs, whic require DEFRA certification to move, even just to the house next door!

Sick, disabled, pregnant and injured pets can often be found for sale in the Gumtree pet section, by sellers who want to shirk having to pay vet fees, so they simply 'stick it on gumtree'.

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16 Apr 2012 - 18:15
louis18493's picture

If you want to seriously sadden yourself,look at Gumtree's Animals for Sale section. There you will find a distressing selection of unwanted animals,pregnant animals,sick animals,endangered animals,it is truly horrific.Perfect place for Puppy Farms to dispose of badly bred puppies.Brilliant place for the sale of stolen animals.Totally barbaric and vile.

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16 Apr 2012 - 18:26
dande17112's picture

I will continue to boycott and campaign against gumtree until they stop allowing people involved in animal abuse, neglect and cruelty from advertising on their sites. I will never use a website that allows the illegal advertisement of banned bull breeds, illegal bloodsports and the irresponsible swapping of live animals for goods and services. If gumtree have £1 million to spend on advertising they can certainly afford to ban all animal sales and help stop mindless breeding and cruelty.

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16 Apr 2012 - 21:01
dooz379529's picture

Gumtree have no ethics and don't even enforce their own 'rules' in animal section, plenty of people have spelt it out already. Won't ever use Gumtree for sale of anything, companies like that sicken me-vile! All about money and no ethics!

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17 Apr 2012 - 09:00
eblac15925's picture

I used Gumtree once, a few years ago and never will do so again whilst it hides what really goes on its 'Pets' section. Their 'rules' are ignored, their word recognition does not work, the ads are not checked, sellers get away with not listing the breed type or age of animals. Gumtree basically ignore what really goes on and does not care that sentinent beings are being treated like a child's trading card, swapped for a gadget or toy, given away for free or sold for £1 !! Kittens and puppies ripped away from their mothers and sold at 4 weeks of age or less. Animals sent through the post. Dogs and cats acquired for bait for dog-fighting rings, stolen animals passed on, puppy farms churning out unhealthy, weak puppies under the guise of being 'pedigree dogs'... It all happens on Scumtree and we've seen the evidence and got the proof!

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17 Apr 2012 - 08:38
lorna11826's picture

"Gumtree allow the trade of ENDANGERED SPECIES through the pet section, which is ILLEGAL. Will they be saying in their new adverts that advertising and moving a pig is illegal without the correct DEFRA permission and papers? This applies to all cloven hoof animals, many of which can be found in the Gumtree pet sectio, e.g micro pigs, whic require DEFRA certification to move, even just to the house next door!

Sick, disabled, pregnant and injured pets can often be found for sale in the Gumtree pet section, by sellers who want to shirk having to pay vet fees, so they simply 'stick it on gumtree'." . I will never use a website that allows the illegal advertisement of banned bull breeds, illegal bloodsports and the irresponsible swapping of live animals for goods and services. Well said! What good will it do their reputation to be known as the source of animals for abusers and dog-fighters; the easy place to dispose of ill-bred animals. Their world-wide PR WILL be damaged by our campaign to ban live animals from Gumtree!

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17 Apr 2012 - 09:53
missp10678's picture

make gumtree animal free.

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17 Apr 2012 - 14:04
derekwatkins's picture

Anyone here want to buy a tortoise?

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17 Apr 2012 - 15:52
Mink641550's picture

ban all animal add on gum tree! never mind the troll!

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17 Apr 2012 - 15:44
probe20639's picture

With £1 million to spend, it only costs about £5 in staff time to have some hit 'delete' on the options they have for the pet's section. Increasing the price of featured ads in the property and vehicle sections will make up for any small losses, so no worries there! Being owned by the internet's BIGGEST and most SUCCESSFUL auction site, EBAY, they should be looking at improving customer relations, not aiding often illegal, immoral and vile trading in animals. Gumtree are aiding and abetting when it comes to the illegal sale of endangered specise, banned breeds, dangerous wild animals and allowing puppy mills to use the site as an outlet. Dispite being under the scrutiny of Dogs Trust, neither Gumtree or Dogs Trust have done much to stop this.

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18 Apr 2012 - 11:11
Cowdenbrummie's picture

Don't forget them allowing the ongoing scammers using the UKash (sp?) system to relieve people of their money

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18 Apr 2012 - 14:25
djmid17410's picture

Didn't realise the drum's readership was so informed about animal cruelty and felt so passionate about it....

Where do these hijacks come from? The last one was transgender rights, now its animals, bizarre.

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19 Apr 2012 - 15:54
probe20639's picture

@djmid17410 these are not 'hijacks' as you put it, these are valid concerns from people who do not agree with what goes on on Gumtree's pet classified pages. Please visit 'GET GUMTREE ANIMAL FREE' on Facebook for more information on the cause. How would you like to land up on Gumtree being swapped to a chav who has no idea how to care for you and just wants to sell you on for a few quid, for a iphone? yeah sounds fun doesn't it. We feel that if Gumtree is going to engage in a mass advertising campaign, then they need to deal with the problems in their pet sections before anything else. If they have £1 million to spend on this, then they have money to spend dealing with the serious and often illegal infractions on their pet section, which often involve the highly illegal sales of wildlife and endangered specise. Get Gumtree Animal Free members frequently inform authorities such as the RSPCA, RSPB, and even the police in cases of serious illegal infractions on the pet section. We also contact groups such as dogs trust and cat's protection when dealing with some adverts. The 'free to a good home' pets often land up being used as bait for dog fights, thrown onto the streets in the middle of winter, poorly kept by inexperienced owners, picked up and sold on by resellers wanting nothing but money from their ill aquired animals or even killed and used for HUMAN CONSUMPTION, there has recently been a case of this in Australia, where a man has been arrested for picking up free to good home animals, then butchering them in a backyard slaughterhouse and selling them for meat to humans! etc. Get Gumtree Animal Free are seeking removal or a total overhaul of the pet section, including the requirement to state the ages of pets, and their breed, so far there is no such requirement, which allows the sale of baby animals long before they should leave their mum, and banned dog breeds are but to name a mere FEW infractions via the site's pet section.

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20 Apr 2012 - 10:59
felix50360's picture

Hello to all the Get Gumtree Animal Free people. This is an advertising forum, not a general public site. Most people reading this work in advertising. Every day we assist in selling and promoting all sorts of products, not all of which we necessarily agree with (booze, fags, banks, insurance companies, multinational oil corporations etc). We sold our souls a long time ago. We're here to see if we like the adverts. TBH you're efforts here will be largely wasted (but if you want advice about promoting yourselves to the RIGHT audience......)

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23 Apr 2012 - 13:56
derekwatkins's picture

Am I still allowed to purchase Buffalo Mozzarella?

Please inform. Derek.

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