Autoglass has today launched a new TV ad to promote its online booking service.
Created by Tellyville, the ad features Autoglass technician Chris Moulders in the starring role alongside the repair brand's contact centre staff.
David Meliveo, marketing director at Autoglass, said: "All staff featured in the advert volunteered to get involved and were chosen after a rigorous in-house X factor type of casting.
"Chris is our master technician at the company’s Watford branch and was a natural on screen.
"We believe we are the business in the UK to feature our own staff in all brand communication for longest."