13 April 2012 - 2:00pm | posted by | 0 comments

Tram wrap used to highlight 'longer lasting' claim of Unilever's new Magnum Infinity

Tram wrap used to highlight 'longer lasting' claim of Unilever's new Magnum InfinityTram wrap used to highlight 'longer lasting' claim of Unilever's new

To promote its latest ice cream, Magnum Infinity, Unilever wrapped a Tram in Croydon, to highlight the ‘longer lasting’ claim of the range.

The creative was devised by White Light, and will be seen on the journey from Croydon to Wimbledon over a six week period.

“As it’s our biggest ever launch, we wanted to make a huge impact with Magnum Infinity,” said Magnum brand manager Caterina Di Felice.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...