Tram wrap used to highlight 'longer lasting' claim of Unilever's new Magnum Infinity

To promote its latest ice cream, Magnum Infinity, Unilever wrapped a Tram in Croydon, to highlight the ‘longer lasting’ claim of the range.

The creative was devised by White Light, and will be seen on the journey from Croydon to Wimbledon over a six week period.

“As it’s our biggest ever launch, we wanted to make a huge impact with Magnum Infinity,” said Magnum brand manager Caterina Di Felice.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff