13 April 2012 - 3:15pm | posted by | 0 comments

The Scotsman marketing manager Bushell becomes Edinburgh Botanic Gardens chief marketer

The Scotsman marketing manager Bushell becomes Edinburgh Botanic Gardens chief marketerThe Scotsman marketing manager Bushell becomes Edinburgh Botanic

The Scotsman’s marketing manager, Paula Bushell has joined the Royal Botanic Garden Edinburgh as its head of marketing and communication.

Bushell, who spent around 10 years at the newspaper publisher, has taken up the newly created role within the Enterprise Department, where she has been tasked with raising awareness of the research that in the field and also to encourage visitors to the Botanics, alongside its three regional gardens in Dawyck, Logan and Benmore.

“It was fantastic to work on The Scotsman newspaper over that period of time on campaigns including the paper’s change of format from broadsheet to compact, and also the recent launch of The Scotsman iPad app. However, my new appointment is a great opportunity for me, and presents some brand new challenges that are not to be missed,” Bushell told The Drum.

At the time of writing, it was unclear if her role had yet been filled at The Scotsman.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...