13 April 2012 - 3:28pm | posted by | 0 comments

Nicki Minaj launches Nokia Lumia 900 in New York

Nicki Minaj took over Times Square at the launch of the Nokia Lumia 900, with Nokia taking over none of the electronic screens in the square to ensure maximum coverage.

All of the electronic screens were controlled from a mobile server that was fed by eight miles of cable spread over four square blocks of the city.

A clock in the square counted down to the launch, before Minaj sang a medley of tracks from her new album, Pink Friday: Roman Reloaded.

The event was handled by public relations firm Mission.

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...