Creative Round-Up: Pearlfisher, Rocket Design, jkr

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact jkr has created the new look and feel for online grocery retailer Ocado’s packaging, with the new designs building upon and elevating the Ocado brand mark, creating a distinctive and attractive design system which works across the brand’s diverse range of own label products. Neo has worked with Sova, the national charity that helps offenders and ex-offenders steer clear of crime, to refine its strategic focus and brand. The creative agency has made some fundamental changes to the brand, shifting it from an institutional focus to one focused on people. Fonmon Castle owner Brooke Boothby has commissioned Goosebumps brand consultancy to develop a new visual identity for the Welsh castle to be unveiled this spring. The new identity will eventually flow through to Fonmon Castle brochures, guidebook, advertising copy, letterheads and its website. FremantleMedia Enterprises is working with 999 Design following a four-way pitch. 999’s first task has been to create a “fresher look” for Fremantle’s Buyers’ Book, which showcases the company’s TV content. Its brief was to “overhaul the approach and recreate the Buyers’ Book to reflect the scope of FME’s offering to licensing, distribution and home entertainment around the world”. Status Digital has given a comprehensive visual and functional design overhaul to modernise and improve its appearance and usability. The new design work has boosted conversions to partner sites, directly attributable to the new presentation and accessibility of the content in areas such as the magazine and boutique sections. Tesco has unveiled its new ‘Everyday Value’ range, to replace Tesco Value. Created by Rocket Design, the packaging is brighter and more colourful than the blue-and-white of Value, and the brand also aims to show that it has taken a step up in terms of quality. Chilli UK has created the branding and packaging for new ice cream brand Huckleberry’s. The new brand has been manufactured by R&R Ice Cream UK and will be exclusively available in Waitrose stores. Transport for London has launched a new poster and online campaign to remind teenagers to take care on the roads. The provocative posters, created by M&C Saatchi and displayed at roadsides around the capital, show young people lying stricken because they had been distracted when they should have been paying attention to the traffic. The ‘vajazzling’ craze made popular by The Only Way is Essex has inspired a new campaign in Dudley to break the taboo surrounding smear tests. Created by brand agency ORB, the ads feature a discreet vajazzled heart on a woman’s outline with the message: “Your smear test is more than skin deep”. Thomas Manss & Company has designed The Art of Racing, a unique art-photography- sport book for McLaren, published by Prestel. Blurring the boundaries between motorsport and art, the book features lavishly reproduced photographs by Darren Heath and expert insights from Maurice Hamilton. Kallo has launched a new range of corn and rice snacks with design work handled by Pearlfisher. The agency was given the brief following its earlier brand identity and packaging design work for Kallo which was unveiled in October last year. Renowned designer Alasdhair Willis has created a new campaign to promote Birmingham as ‘The Original Design City’. Willis, the man behind the campaign for David Beckham’s new Bodywear range, was enlisted to promote the city’s creative credentials ahead of its fi rst design expo in a century. His ‘Birmingham Made Me’ campaign celebrates some of the iconic products and brands that hail from the city region such as the Land Rover Defender, AGA Range cooker and Pashley Clubman bicycle. Rose, brand guardian to D&AD since 2006, was tasked to create a suite of items that would explain the value and benefi ts of membership and provide an experience appropriate for the D&AD brand. The concept was to create a suite of items that would deliver the appropriate sense of privilege and exclusivity associated with being a D&AD member. It would provide them with a range of tools to enable them to get the most from their membership, and would encourage and reward them for subscribing year on year with the addition of a collectible yellow pencil. Online fashion retailer BrandAlley has launched a new marketing campaign dubbed ‘Shop Savvy Feel Good’. BrandAlley’s ‘biggest campaign to date’ will run across print, online and social media. It launched last week with ads in Stylist, Red, Marie Claire, Cosmopolitan and Look. Created in-house, the three ads showcase BrandAlley’s home, beauty and fashion departments. Each features a ‘halo’ effect to entice customers with the prospect of ‘guilt free shopping’.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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