From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to take measure of their insight into this complex, often daunting arena.
In this feature, key industry members discuss Google Analytics and its popularity as a system, whilst giving insights into how businesses should conduct their analysis. A survey conducted by Econsultancy and Lynchpin recently found 87% of respondents use Google Analytics, even though half of them also have an enterprise solution such as Omniture or Webtrends. Why is this the case?
We hear from Adobe, DC Storm, Equator, Foviance, iProspect, I Spy Marketing, MPG Media Contacts, Steak and Webtrends.
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