12 April 2012 - 8:25am | posted by | 0 comments

Social media survey finds 77% of the public have ‘lost trust’ in UK institutions

Social media survey finds 77% of the public have ‘lost trust’ in UK institutionsSocial media survey finds 77% of the public have ‘lost trust’ in UK

A study into the social media conversations conducted by Britons has found a surprising lack of trust amongst the general public in some of the key pillars of UK society.

Amongst the tweets, posts and comments that were monitored by the Meltwater Group, a huge 53% of this online buzz was dedicated to discussion of the economy – with 83% of that expressing mistrust of the UK economy, driven by the behaviour of banks and their notoriously generous pay packages.

The researchers further discerned that a paltry 23% of those sampled had trust in their country as a whole; with key institutions with huge proportions expressing mistrust of the government (78%), and legal system (71%).

The media was the least talked about issue in relation to trust with just 7% of conversations focussing upon it despite the ongoing hacking allegations engulfing News International.

The report’s authors posit that this may be because fewer individuals are reliant upon traditional media to obtain the latest news, turning instead to digital sources.

Niklas de Besche, Executive Director, Meltwater Buzz said: “Considering the turbulent UK economic climate, the UK Government is under increasing pressure to resolve issues in the country. A lack of trust from the public is inevitable in light of recent events with the media, police force and banks.

“Understanding public opinion is key when addressing these matters. More people are going online to voice their opinions and debate on these types of issues, and often information gathered from social media platforms can be overlooked, when in fact it can provide an abundance of insight into the public’s opinion and where current issues lie.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...