Kiltr, the Scottish social networking site will host an international launch event in New York this week as part of Scotland Week.
The event will include a social media discussion hosted by Hue and Cry singer Pat Kane as the site aims to grow awareness and appeal to those with a Scottish Heritage around the world.
The website will be updated in a bid to appeal to around 40 million Americans, having previously focused on the UK market.
Chief executive of Kiltr, Brian Hughes, said: “We know that Scotland holds a special place in the hearts of millions of people all across the globe. We’re providing a place for those people to connect; to find and share news, views and great Scottish content; to build friendships and business relationships that will be vital to Scotland’s future, commercially and culturally.”