12 April 2012 - 10:32am | posted by | 0 comments

Lucozade Revive ad created by Grey London

Lucozade is set to add to its promotion of its new Revive sub-brand, with its TV ad by Grey London set to roll out in cinemas from next Friday.

Featuring the tagline ‘Witness My Revival’ and starring Sadlers Wells dancer Dickson Mbi, the ad is aimed at 25-36 year olds, with Grey’s in-house social media specialists The Social Partners launching a strategic influencer mass seeding project to support the ad.

From April, Toni & Guy will be offering consumers the chance to try in –store, alongside both Ted Baker and Office, will be involved in giveaways and sampling.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...