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Lucozade Revive ad created by Grey London

Lucozade is set to add to its promotion of its new Revive sub-brand, with its TV ad by Grey London set to roll out in cinemas from next Friday.

Featuring the tagline ‘Witness My Revival’ and starring Sadlers Wells dancer Dickson Mbi, the ad is aimed at 25-36 year olds, with Grey’s in-house social media specialists The Social Partners launching a strategic influencer mass seeding project to support the ad.

From April, Toni & Guy will be offering consumers the chance to try in –store, alongside both Ted Baker and Office, will be involved in giveaways and sampling.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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