Holland & Barrett has revealed that it is reviewing its £6m ad account, as the vitamin and supplement retailer aims to move to promoting the quality of its staff instead of its price offers.
The advertising account is currently held by Big Communications, who was appointed in September 2009 after Holland & Barrett dropped WCRS as its agency, and it is not known if the incumbent agency will join the pitch process.
Holland & Barrett trading director Phil Geary is said to be leading the pitch.
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Will this be their sixth agency in five years then if they move the account again? Don't think it's a reflection on Big at all. Or a surprise that it's happening again.
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