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DryNites appoints Spicerack to build on bedwetting campaign with game

DryNites, who is currently running an online campaign with iVillage on the subject of bedwetting, has appointed Spicerack to create a game as part of the promotion.

The Kimberly-Clark owned nappy brand will offer a prize for the top score on the game as part of its ‘High and Dry’ strategy, which is running until March 2013.

Dave Harrison, Spicerack founder, said: “The ‘High & Dry’ strategy has presented us with great material to create a highly playable game. It will light-heartedly reinforce DryNites’ solution to an otherwise difficult factor of parenting faced by many.”

Featured by The Drum