12 April 2012 - 11:06am | posted by | 0 comments

DryNites appoints Spicerack to build on bedwetting campaign with game

DryNites appoints Spicerack to build on bedwetting campaign with gameDryNites appoints Spicerack to build on bedwetting campaign with game

DryNites, who is currently running an online campaign with iVillage on the subject of bedwetting, has appointed Spicerack to create a game as part of the promotion.

The Kimberly-Clark owned nappy brand will offer a prize for the top score on the game as part of its ‘High and Dry’ strategy, which is running until March 2013.

Dave Harrison, Spicerack founder, said: “The ‘High & Dry’ strategy has presented us with great material to create a highly playable game. It will light-heartedly reinforce DryNites’ solution to an otherwise difficult factor of parenting faced by many.”

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