Dried fruit snack brand BEAR Nibbles is set to launch its first ad campaign next week with press ads to roll out in The Times and Metro.
Created in-house, the campaign will also include point of sale packs, sampling, free pack offers and a social media push.
Victoria Willis, head of marketing for BEAR, said: “We’re really excited about BEAR’s first ever advertising growl! The brand has more than doubled in size in the last year, driven by a healthy rate of sale as more people get their paws on BEAR Yo Yo’s and Fruit Nibbles for the first time.
“An estimated 37% of the population will see BEAR’s advertising over five times during the campaign, and we are looking forward to seeing the further sale uplift (paws crossed…).”