Holographic radar company Aveillant has unveiled a new website, developed by Essence.
The site was designed to help establish a strong online presence among the company’s target audience of aviation authorities, wind farm developers and government and policy makers.
David Crisp, CEO of Aveillant, said: "We have long been aware that our key target audience is one who accesses information online via a range of different devices. For this reason, we were committed to creating a website that would reflect the company’s innovative approach by adapting to the user’s device to ensure information was always easily accessible. The cutting-edge responsive design Essence proposed delivered just this, positioning Aveillant's Holographic Radar as the market leader. Essence delivered a beautiful site that works across all digital devices and we are delighted."
Essence will continue to update the website.
Alastair Cole, head of creative services at the agency, said: “The technology that Aveillant design and make is hugely advanced and they needed a web presence that reflected that. Designing and building the website was a first for Essence, but an important step for us. With a wealth of experience in digital we were able to create a site that encapsulated Aveillant’s brand personality and ensure that it was fully optimised for search. We are delighted with the result and look forward to developing this creative division within Essence.”