11 April 2012 - 8:19am | posted by | 4 comments

‘Laughable’ coffin shaped pie advert slammed

‘Laughable’ coffin shaped pie advert slammed‘Laughable’ coffin shaped pie advert slammed

A giant coffin shaped pie shown as part of a billboard campaign by animal rights group Peta has sparked controversy for its claims that eating meat is linked to obesity.

With the tagline ‘Not Ready to Meat Your Maker? Fight obesity, go vegan’ the provocative message was displayed outside a new mortuary designed specifically for the obese in Gloucester.

Rounding on the insensitive ad Tam Fry, a member of the National Obesity Forum, branded it “laughable” and a blatant attempt to capitalise on the misfortune of others.

Fry added: “We want to do all we can to lessen obesity but I do not think it appropriate at all to draw attention to it in this manner.”

Yvonne Taylor from Peta countered: “The best thing that coffin dodgers can do for their health and to help animals is to go vegan.”

Comments

Oni
11 Apr 2012 - 09:05
Oni's picture

Is it wrong that I really fancy a steak and ale pie right now?

0
0
Oni
11 Apr 2012 - 09:06
Oni's picture

For breakfast.

0
0
11 Apr 2012 - 11:37
natal13862's picture

There's no real evidence which links the eating of meat with Obesity, however, there is strong evidence which links PETA with sanctimonious, preachy and fanatical behaviour.

Pass me the peppercorn sauce.

0
0
12 Apr 2012 - 09:40
mark_astle's picture

As well as being nonsense, It's horribly art directed.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...