11 April 2012 - 4:41pm | posted by | 0 comments

Black & Decker unveils new ad with Momentum

Black & Decker has unveiled a new TV ad for its Autoselect Steam Mop.

Created by Momentum, with media buying handled by Carat, the 20 second ad will run for six weeks, using the line ‘discover hidden genius on the floor, not hidden bacteria’.

David Osborne, Black & Decker marketing director, comments: “We’re thrilled to be back on TV with a significant investment for Black & Decker. Our Autoselect Steam Mop has sold in huge numbers since its launch last year and the aim of the new campaign is to raise awareness during the key spring cleaning season, offering consumers innovative and quality products that they can trust – a characteristic that Black & Decker is synonymous with.”

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