Weight Watchers food range has revealed a new design with Blue Marlin, with a £2m marketing campaign to support the launch set to roll out this month as well.
Strongly featuring the colour blue, the packaging aims to offer more appeal to consumer groups and make the packaging easier to find in-store.
Simon Pendry, Blue Marlin London creative director, said: “The redesign of Weight Watchers was a mammoth task involving a huge number of SKUs. It is a wonderful brand with great heritage and a really strong emotional context – food is so wrapped up with feelings of indulgence, nurture and pleasure.
“The new look reflects the brand’s ability to give people the freedom to enjoy delicious food while managing their weight. It’s light, bright and instantly recognisable.”
Chris Stirk, commercial director for Weight Watchers UK, added: “This is an exciting time for the brand, coupled with an ongoing programme of NPD and the success of the recent ProPoints programme, the packaging refresh will play a significant role in showcasing the diversity of the Weight Watchers portfolio.”