10 April 2012 - 9:30am | posted by | 0 comments

OFT warns Olympic athletes against ‘deceptive’ advertising tweets

Randall lists her sponsors on Twitter, but is in the minorityRandall lists her sponsors on Twitter, but is in the minority

The Office of Fair Trading has warned Olympic athletes against sending promotional tweets about products without revealing their relationship with the brand.

It has been revealed that some of the athletes are tweeting several times a day about products they are being sponsored by, without mentioning that they are being paid to promote the brand.

The OFT has warned that this is deceptive, and that celebrities must make it clear if they are being given goods by the brand as part of a sponsorship deal.

Jenna Randall is one athlete being accused of this, with the Braun-sponsored synchronised swimmer sending tweets including ‘Using my #BraUn silk-epil 7 Epilator... Legs feel amazing! All ready for training tomorrow.’

However, she does mention in her Twitter blurb who she is sponsored by, unlike cyclist Jessica Varnish, who has sent messages such as ‘@JessicaNails I won the team sprint at London world cup and we set a new WORLD record! Wearing Jessica nail Varnish!!’

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

printMAX eCommerce site

31/03/2015
Large format printer retailer, printMAX, asked us to update...

XBOX XMAS WISHLIST

31/03/2015
The pre-Christmas buzz on xbox.com was aimed squarely at...

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...