Creative England has appointed former senior staff from Yorkshire Forward and Vision+Media to lead its new strand of business development support.
Jim Farmery, who spent 10 years at Yorkshire Forward and was latterly its director of projects and programmes, will take up the post of director of business development on 16 April.
And former Vision+Media skills director Lynn McCadden has already taken up the role of head of new projects.
Together they will oversee the roll out of Creative England’s new business development programme, which is backed by £5m European funding and will support creative and digital SMEs across the English regions.
Creative England's chief executive, Caroline Norbury, said: "It’s essential we have a safe pair of hands to handle this area of our work and I’m delighted to say that with Jim and Lynne we have just that.
"Their experience in both traditional and new media industries gives them a terrific head start in delivering a programme that we hope will benefit digital media SMEs across the country."