The College of Optometrists sets sights on Grayling for PR
The College of Optometrists has appointed Grayling to handle its PR account following a pitch. Grayling’s brief is to boost the profile of the College and the expertise of its members to consumers and public health partners. Ian Humphreys, the college's director of member services and communications, said: "We have achieved fantastic coverage in the consumer media in the last five years, but now the College is widening its PR brief to support all areas of our work, particularly around healthcare policy. "Building on the excellent work carried out by 3 Monkeys we wanted an agency who would help us increase understanding of the role of optometrists among the public, government, national standard setting bodies, commissioning organisations and opinion formers." The two-year deal will also see Grayling lead co-ordination of the College’s broader promotional activity including its advertising and digital work. Grayling starts work this month and campaigns will be delivered by its Public Sector, Health and Skills team.