David Beckham,Derrick Rose and Lionel Messi appear with Keith Lemon in latest Adidas campaign
An advertising campaign for sports brand Adidas has begun to air, featuring LA Galaxy footballer and former England captain David Beckham, alongside several other sports stars, including Barcelona player Lionel Messi and Chicago Bulls basketball player Derrick Rose, to promote the brand’s new ClimaCool Seduction line. Ahead of the London 2012 Olympics, the latest element of the ‘Adidas All In’ campaign also features singer Katy Perry, diver Tom Daley, comedian Keith Lemon and cricketer Kevin Pietersen and highlights the ‘Take The Stage’ challenge. Beginning on 14 April, young people will be offered the chance to enter a number of different competitions, based across different fields that they hope to be successful in, and work with prominent professionals in those fields as a result. Prizes include the chance for aspiring photographers to accompany David Beckham on a promotional shoot. The advert first aired during this weekend’s Britain’s Got Talent on ITV1.