EDF Energy London Eye has unveiled an interactive installation of four 1 metre high Easter eggs and one 1.5 metre high Easter egg waiting to be decorated with stickers by the public.
The campaign by brand experience agency innovision will run until 16 April and will also include a craft workshop.
Andrew Douglas, CEO of innovision said: “Our work for EDF Energy London Eye is part of an on-going programme of compelling activity around key events and builds on our Valentine’s activity earlier this year. It’s extremely exciting to be working on projects with such a high-profile landmark as the EDF Energy London Eye, and we relish the challenge of delivering an unforgettable experience for families this Easter.”
Helen Bull, marketing director at EDF Energy London Eye, said: “The Easter period is one of the key holidays in the year and yet again innovision has delivered a creative installation of the highest quality that will appeal to families and contribute to the perfect day out at the London Eye.”