6 April 2012 - 11:50am | posted by | 1 comment

46% of UK online consumers make a purchase after receiving an email marketing message

46% of UK online consumers make a purchase after receiving an email marketing message46% of UK online consumers make a purchase after receiving an email

Research from ExactTarget has found that 46% of UK online consumers make a purchase after receiving an email marketing message, while 40% purchased after receiving direct mail and 12% after a text message from the company.

The Social Profile UK research was based on over 1,404 consumer interviews and surveys, and found that 24% were more likely to buy from a brand after ‘liking’ them on Facebook, while 32% were more likely to buy after following on Twitter.

Also discovered in the report were the 13 different ‘personas’ which described online consumers: family and friends; shopper; cautious; deal seeker; information consumer; enthusiast; news junkie; gamer; socialiser; lifestyle oriented; expressive; all business; and connector.

When participants were asked to choose three personas which described their online interactions, ‘family and friends’, came top with 48% choosing it, saying they use email and social media for personal relationships.

Tim Kopp, ExactTarget’s chief marketing officer, said: “UK consumers expect more from brands than ever before as they turn to email, Facebook and Twitter for exclusive content, special offers and unique experiences.

“Agile marketers who can drive interaction across online channels and build consumer engagement have a clear advantage, and our Subscribers, Fans and Followers research provides the insight they need to understand what consumers expect.”

Don't miss out... Get your Marketing news by email

See all specialist newsletters

43 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

6 Apr 2012 - 15:41
Andrea Kha

Send Text Messages (SMS) Via Email and Receive Text Messages as Email Email to Text message SMS Gateway allows you to use your email client (MS & Outlook, Gmail or any other email client) to send and receive Text messages.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...