5 April 2012 - 9:22am | posted by | 0 comments

Skype ponders whether Facebook & Twitter are ‘degrading humanity’

Skype ponders whether Facebook & Twitter are ‘degrading humanity’Skype ponders whether Facebook & Twitter are ‘degrading humanity’

Communications giant Skype has launched a controversial attack ad against some of the biggest social media players in the business, asking: “Technology is changing the way people think and operate, but is it also degrading humanity?”

It follows the launch of a $12m marketing campaign which has Facebook and Twitter squarely in its sights, slagging off the former with “Upgrade from a wall post to a first class conversation” and taking a dig at the latter with “140 characters doesn’t equal staying in touch”.

Instead, the implication is, users should embrace Skype as a more visceral communications medium – albeit one that remains conducted through an electronic screen.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...