5 April 2012 - 6:28pm | posted by | 1 comment

Samsung's elephant hits another high note in the tablet wars

The show's not over till the fat lady sings! In this case the fat lady is a guy actually, an elephant - playing with Samsung's's Galaxy Note phone-tablet hybrid. With 5 million sold worldwide since its debut in Europe five months ago, this device is really giving the iPad a run for its money.

Now its ad campaign is making some serious waves, says AdAge, premiering this week on the Viral Video Chart.

The "Elephant Plays with Galaxy Note" video got more than 2 milllion views, making it No. 4 on the chart, says the data from Visible Measures.

The video stars the elephant named Peter using his trunk to operate many of the phone's features, such as playing the digital xylophone and guitar, swiping through the touch-screen photo library and even using the phone's controversial stylus to illustrate the idea that "bigger is better."

Many critics say the device is still somewhere between a very small tablet and a very big smartphone, "but this ad underscores that it is definitely the latter and promotes the benefits of a much larger smartphone screen," says AdAge

The No. 10 spot also belongs to Samsung. "Galaxy Nexus Calling All" -- highlights the smartphone's facial-recognition security capabilities.
In top spot is Rovio's "Angry Birds in Space" campaign, which pushed Invisible Children's "KONY 2012" down.

Comments

6 Apr 2012 - 02:05
rboblee

BTW: That is Peter, the Elephant, in Thailand, where some people "get" that elephants are people, too.

BTW: If "big is bigger" - then wait until Apple Computer's iPanel hits the street later this year.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...