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By The Drum Team, Editorial

April 5, 2012 | 1 min read

Online fashion retailer Missguided is launching a new TV ad created by The Gate Films.

The Gate was appointed to the task in January and the new campaign will launch during the Take Me Out ad break.

The ad was conceived and directed by The Gate's Bluey Durrant in conjunction with the brand's in-house creative team.

Missguided founder Nitin Passi said: "With this ad campaign we wanted to showcase the diversity of Missguided's covetable new collections while still encapsulating the energy and unique personality of the brand."