5 April 2012 - 1:26pm | posted by | 1 comment

Coca Cola set to unveil two new ads as part of ITV partnership

Coca Cola is set to unveil two new TV ads on Saturday, - ‘Soul Mates’ and ‘Family’ – as part of the brand’s ongoing partnership with ITV.

The ads will feature the strapline ‘Saturday Nights Taste Better with Coca-Cola and ITV1’.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “Coca-Cola understands that, with families leading increasingly busy lifestyles, mealtimes provide an important opportunity for them to sit down and spend quality time together. The new, heart-warming and uplifting TVCs show how Coca-Cola can play a central role in offering families and friends the perfect chance to relax around the table and unwind together. As the destination for Saturday night TV, ITV1 and the ongoing partnership with Coca-Cola offers the perfect platform for Coca-Cola to engage with families, encouraging viewers to ‘Open Happiness’ at mealtimes.”

Mark Trinder, sales director at ITV, added: “We are really pleased that this innovative partnership continues to deliver for Coca-Cola and we are excited to be working with them once again to deliver a campaign which fits perfectly with ITV1’s entertainment packed Saturday night schedule.”

Comments

5 Apr 2012 - 13:51
macgrinder's picture

oh dear.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...