Coca Cola is set to unveil two new TV ads on Saturday, - ‘Soul Mates’ and ‘Family’ – as part of the brand’s ongoing partnership with ITV.
The ads will feature the strapline ‘Saturday Nights Taste Better with Coca-Cola and ITV1’.
Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “Coca-Cola understands that, with families leading increasingly busy lifestyles, mealtimes provide an important opportunity for them to sit down and spend quality time together. The new, heart-warming and uplifting TVCs show how Coca-Cola can play a central role in offering families and friends the perfect chance to relax around the table and unwind together. As the destination for Saturday night TV, ITV1 and the ongoing partnership with Coca-Cola offers the perfect platform for Coca-Cola to engage with families, encouraging viewers to ‘Open Happiness’ at mealtimes.”
Mark Trinder, sales director at ITV, added: “We are really pleased that this innovative partnership continues to deliver for Coca-Cola and we are excited to be working with them once again to deliver a campaign which fits perfectly with ITV1’s entertainment packed Saturday night schedule.”