5 April 2012 - 1:26pm | posted by | 1 comment

Coca Cola set to unveil two new ads as part of ITV partnership

Coca Cola is set to unveil two new TV ads on Saturday, - ‘Soul Mates’ and ‘Family’ – as part of the brand’s ongoing partnership with ITV.

The ads will feature the strapline ‘Saturday Nights Taste Better with Coca-Cola and ITV1’.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “Coca-Cola understands that, with families leading increasingly busy lifestyles, mealtimes provide an important opportunity for them to sit down and spend quality time together. The new, heart-warming and uplifting TVCs show how Coca-Cola can play a central role in offering families and friends the perfect chance to relax around the table and unwind together. As the destination for Saturday night TV, ITV1 and the ongoing partnership with Coca-Cola offers the perfect platform for Coca-Cola to engage with families, encouraging viewers to ‘Open Happiness’ at mealtimes.”

Mark Trinder, sales director at ITV, added: “We are really pleased that this innovative partnership continues to deliver for Coca-Cola and we are excited to be working with them once again to deliver a campaign which fits perfectly with ITV1’s entertainment packed Saturday night schedule.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Comments

5 Apr 2012 - 13:51
macgrinder's picture

oh dear.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Brand positioning and global advertising

09/09/2014
The Challenge To position ffA, a specialist software...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...